Every year sees different trends in the beauty industry. For 2020 so far, we have seen a decline in dramatic and colorful makeup and are leaning more towards neutral shades and natural looks..

Here are some beauty trends we see sticking around for the year. 

  • Tints over Lipsticks: 2020 shows more love for the blotted and natural look for lips. Instead of an opaque liquid lipstick, people are opting for a natural flush achieved through tinted lip balms or sheer lip glosses.
  • Dewy Skin: This new foundation trend shows off your hardworking skincare routine. Light coverage foundations or a layer tinted moisturizer will give you a natural and hydrated glow.
  • Natural Highlights: Subtlety seems to be the over-arching trend for 2020, and that includes highlighters. Instead of putting a powder highlighter as a finishing step in your makeup routine, try a liquid highlighter directly on the base and apply a light foundation over instead.
  • Natural Brows: Eyebrows have gone through many changes through the decades. The last few years saw the return of arched and naturally shaped eyebrows, and this trend is continuing into this year. Feathering the front and keeping their original shape is the best way to achieve a feathered and natural looking brow.

Recent Posts